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Journal

Thoughtful perspectives on design, responsibility, and what comes next.



Apparel Industry Insight

What 20+ Years in the Apparel Industry Taught Me About Buying Less—and How I Designed a Way Out

After 20+ years in the apparel industry, Kirsten Harris explains why buying less only works when clothing is designed to stay—and how eavolu® solves the problem.

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Beyond Elastane: Doing the Hard Work to Make Stretch Circular

Beyond Elastane: Doing the Hard Work to Make Stretch Circular

Stretch transformed modern clothing, bringing comfort and freedom of movement — while quietly complicating circularity. This article examines why even small amounts of elastane have long disrupted ...

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Circular by Design: Introducing 2nd Chance by eavolu®
2nd Chance by eavolu

Circular by Design: Introducing 2nd Chance by eavolu®

In factories around the world, excess materials quietly accumulate — samples, overages, and garments set aside long before reaching a wearer. Circular by Design explores what it means to slow down,...

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Bone: A Modern Neutral with Enduring History
eavolu colors and their history

Bone: A Modern Neutral with Enduring History

Bone: A Timeless Neutral Rooted in Design History From Greek and Roman architecture to modern wardrobes, Bone is a refined neutral rooted in restraint, longevity, and intentional design.

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🌎 Where Fashion Goes to Die — and How Innovation is Bringing It Back to Life

🌎 Where Fashion Goes to Die — and How Innovation is Bringing It Back to Life

From ThredUp’s resale revolution to Ambercycle’s molecular regeneration technology, fashion is undergoing a profound transformation. AI‑driven textile sorting, fiber separation, and advanced recycl...

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Unraveling the Truth: What Sustainability Really Means in Fashion
1% for the Planet

Unraveling the Truth: What Sustainability Really Means in Fashion

Confused by terms like sustainable, circular, eco-friendly, or compostable? Discover the real meaning behind fashion’s most misused buzzwords—and learn how eavolu® is redefining apparel with carbon...

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When Art Holds Up a Mirror:  A Reflection on Fashion, Waste, and the Power of Small Steps
@Leonardo Freixas

When Art Holds Up a Mirror: A Reflection on Fashion, Waste, and the Power of Small Steps

A Dress Unraveled: What One AI Image Exposed About Fast FashionIt is not a real photo. But the message could not be more real.Leonardo Freixas’ AI-generated image of a dress dissolving into textile...

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The Evolution of You®: Dressing With Intention, Living With Confidence
ConfidenceIsBeautiful

The Evolution of You®: Dressing With Intention, Living With Confidence

At eavolu®, we believe your style should reflect your soul. Who you are, what you stand for, and how you move through this world—it all matters.

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The Moment Everything Became Clear
Apparel Industry

The Moment Everything Became Clear

eavolu® is not simply a sustainable brand. It is a movement rooted in authenticity, integrity, and self-evolution. The Evolution of You® is more than a tagline. It is a philosophy. 

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