Journal / Articles at eavolu®

Price, Quality and Trust: Counterfeit Apparel's Effect on Smaller Brands Embracing Sustainability

The article addresses the significant challenges small, sustainable brands like eavolu® face due to counterfeiting. By prioritizing ethical sourcing, fair wages, eco-friendly fabrics, and transpare...

The Sustainability Paradox: Counterfeiting's Negative Influence on Eco-Conscious Brands

This article examines the detrimental impact of counterfeiting on sustainability efforts within the fashion industry. Counterfeit products not only undermine the environmental, social, and economic...