In Pursuit of Movement & The Way We Move Now

SPORTSTYLE

A FORMULA 4 MEDIA PUBLICATION

By Emily Walzer July 2021 Issue

“The pieces will work whether you want to get in 15 minutes of yoga during the day or look professional on a Zoom call.”
– Kirsten Harris, Founder, EarthFirst Consulting

Kirsten Harris identifies another consumer shift: “I believe there is a great desire to evolve exercise/lifestyle goals in a holistic manner, with exercise not being an activity separated from our overall daily lifestyle but deeply integrated within it,” stated Harris, who has recently launched EarthFirst Consultants and is preparing to launch a parallel brand called Eavolu, with its tagline is “The Evolution of You.”

Harris, whose background includes product development and marketing at Nike, Nordstrom, Amazon and most recently textile supplier NILIT, said the intention of Eavolu is “to allow busy professionals to move seamlessly through their day, with activities such as work, family life, exercise, socializing all being woven together as a whole, in an eco-conscious fashion.”

“The pieces will work whether you want to get in 15 minutes of yoga during the day or look professional on a Zoom call,” said Harris. “Wardrobes in general are more casual and laid back. We want to be comfortable all day but still look professional.”